TechTarget rolls out lead management service

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Needham, Mass.—Information technology media company TechTarget announced Tuesday the launch of TechTarget LeadPRISM, a new lead management service.

The system is designed to help IT marketers prioritize leads generated via TechTarget sites, according to company CEO Greg Strakosch. It is based on the lead’s demographic data and online behavior, as well as the marketer’s priorities.

The system is intended to help IT marketers evaluate lead status, export leads into sales force automation applications and develop marketing action plans for handling leads at various levels of buying interest, according to the company.

The TechTarget Lead Center is the first part of LeadPRISM to launch. This portal is intended to provide marketers real-time online access to leads generated by TechTarget media buys, according to the company. The Lead Center also features LeadIQ technology that enables marketers to generate leads when downloaded white papers are forwarded to prospects.

—Sean Callahan

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