TechTracker to use Tacoda profiling system

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New York--Tacoda Systems announced that Portland, Ore.-based TechTracker, a network of technology Web sites, has elected to use Tacoda’s Audience Management System.

The sites in the TechTracker Network--which include VersionTracker and MacFix--will use the Tacoda system to create profiles of site visitors, which can be grouped into audience segments of interest to particular advertisers. A combination of demographic data and user behavior, which is regularly updated, is designed to help marketers target more effectively.

--Sean Callahan

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