BtoB, Bundle enter content-sharing agreement

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New York— Inc., a digital financial media company, and Bundle, a money management website funded by Citigroup Inc., Microsoft Corp. and Morningstar Inc., Monday announced a content-sharing agreement.

Under the arrangement, TheStreet and its sibling website, MainStreet, will provide editorial content and multimedia tools to Bundle. TheStreet content may be distributed through other online channels owned or controlled by Bundle’s investors and partners, such the MSN Money website.

TheStreet and Bundle will also participate in cross-promotional efforts on each other’s sites.

TheStreet has recently entered into similar agreements with Newsweek and “Nightly Business Report.”

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