Tim Armstrong, Google

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What: President-advertising and commerce North America and VP
: Google, Mountain View, Calif.
Why: Armstrong presides over the North American advertising sales and operations teams for the No. 1 search engine at a time when the online advertising world and search’s place in that ecosystem continue to evolve rapidly. Google itself has made several major announcements recently regarding advertising deals, products and partnerships, including the company’s agreement to buy DoubleClick.
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