It's that time of year ... to test the marketplace

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For many, the end of the year is a time to pause and reflect. Businesspeople are no different, and at this time of year, some decide they hate their job and begin to polish up their curriculum vitae. says that is what must be in the hearts and minds of many workers as they wrap up the business year, according to its October Barometer survey results. Searches for "sample resumes" spiked 49% in October when compared with September; searches for "employment agencies" were up 38%; and searches for "sample cover letters" increased 33%. CEO Jake Winebaum attributes all the covert sniffing around to a strong labor and business market. "Employees are keeping their options open," he said., a vertical search engine for the b-to-b world, measures the popularity of search keywords and phrases on a monthly basis. It measures searches conducted on as well as on partner sites including,,, and some b-to-b industry-specific sites. More than 65,000 topic categories are tracked each month. While employees play the field—or at least think about it—employers are doing some stock-taking of their own. Gearing up for year-end reviews and raises, searches for the phrase "employee evaluation" jumped 28% in October compared with September.—Carol Krol

The 2010 Winter Games in Vancouver, British Columbia, are more than three years away, but Carlson Marketing is already starting to get the word out to marketers about how its products and services might play in the quadrennial competition. The agency recently announced that Pete Moore, Carlson's director of Olympic operations, has relocated to the agency's new Vancouver office from global headquarters in Minneapolis, to, er, carry a torch for existing (and potential) clients interested in sponsoring the 2010 Winter Games. Moore, a longtime participant on the International Olympic Committee's (IOC) Hospitality Advisory Committee and Transportation Advisory Committee, was selected to carry the Olympic torch before the start of the 2006 Winter Games in Torino, Italy, for his many years of service with the IOC. By setting up shop in Carlson's Vancouver office, Moore will be able to get a jump on helping clients align their brands with the Olympic Games. The agency's services include creating and managing hospitality programs as well as developing comprehensive marketing programs for Olympic sponsors. Carlson has been involved with every Olympic Games since Seoul, Korea, in 1988.—Matthew Schwartz

A new interactive advertising system from Monster Media and CBS Outdoor is immersing New York commuters in the middle of the brand experience. Last month, Monster Media and CBS Outdoor debuted the system in New York's Herald Square train station, which sees more than half a million commuters daily. Using Monster Media's MonsterVision visual display technology, advertisers on CBS Outdoor can project their ads onto six-by-16-foot screens on the walls and let passersby interact with the ads as their body movements are projected onto the screens. Target is the first advertiser to use the interactive ads. "Monster Media's emerging technology platform helps advertisers create a dynamic physical and emotional connection with their target audience," said Jodi Senese, exec VP-marketing at CBS Outdoor.—Kate Maddox

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