Tips for marketing to the construction industry

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John Favalo, managing partner in the Syracuse, N.Y., office of marketing communications agency Eric Mower & Associates, said builders and contractors are constantly on the lookout for any product and service that:

  •  Cuts costs, such as equipment that's more durable or office software that keeps close track of project schedules.
  •  Improves safety, to deal with OSHA requirements, minimize worker injury and reduce liability.
  • Adds value for the buyer, such as premium material finishes or high-tech, easy-to-maintain building systems.
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