TNS Media Research introduces DirectView measurement service

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New York—TNS Media Research, a division of TNS Media, has introduced DirectView service, an advanced TV measurement service.

DirectView measures live and time-shifted viewing behavior of more than 100,000 DirecTV satellite TV viewers. The data are projectable to DirecTV’s 17.3 million customer base. The service includes ad occurrence data provided by TNS Media Intelligence and top market breakouts.

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