New York—U.S. ad spending totaled $108.2 billion for the first nine months of this year, up 0.2% over the same period last year, according to TNS Media Intelligence.
During the third quarter, ad spending was up 1.3% from the year-earlier period, reversing declines in the first half of the year.
The strongest growth was seen in Internet display advertising, which was up 17.2% during the first nine months of the year.
Consumer magazine spending was up 6.4%; cable TV spending, up 4.7%; and outdoor spending, up 4.4%.
Spending in b-to-b magazines was down 5.5% in the first nine months, according to TNS.