TNS reports ad spending up 9.1% in first half

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New York--Advertising expenditures in the first half of this year totaled $67.6 billion, up 9.1% from the first half of 2003, according to a new report from TNS Media Intelligence/CMR. Internet spending led the growth in the first half, up 25.9%. Cable TV had the second-highest growth, up 18.2%. Other media showing strong growth in the first half were national syndication (17.5%), national newspapers (10.8%) and local magazines (10.2%). Advertising in b-to-b magazines grew 1.5% in the first half of the year.

TNS/CMR President Steven Fredericks said overall ad spending is on track to increase 9% to 10% for the year compared with 2003, fueled by the presidential election and the Olympics.

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