TNS reports ad spending reached $104.1 billion in first nine months

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New York—Total U.S. ad spending in the first nine months of 2005 reached $104.1 billion, up 3.0% from the year-earlier period, according to TNS Media Intelligence.

Total ad spending in the third quarter was down 0.3% from the same period last year, during which the Summer Olympics and the presidential election contributed to higher ad revenues, TNS said.

TNS estimated third-quarter losses in measured local media ad spending due to Hurricanes Katrina and Rita were between $15 million and $20 million.

—Kate Maddox

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