Top executives using a variety of media technology at home, according to report

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New York—Senior-level executives around the world are increasingly using all forms of media technology in their homes, according to the sixth annual “Decision Dynamics study,” released Tuesday.

The study, which is conducted by Doremus and the Financial Times, examined the media usage of more than 300 senior executives worldwide. In analyzing the survey’s results, Doremus and the FT divided executives into three categories: “Tech-savvy” executives, who represent 55% of the group and are comfortable with technology such as the iPhone; “Luddites,” who represent 20% and use technology at work but prefer print for home and leisure; and “technophiles,” who represent 15% and are the sort who are comfortable writing and contributing to blogs. The technophile group skews younger and is growing quickly. The report concluded that executives still use a variety of media with only 39% of the technophiles saying that the Internet “meets all their information needs.”

—Sean Callahan

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