What is your top priority this summer?

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“Marketing ROI, because finance is going to figure it out for us if I don't get out ahead of it. Also [figuring out] what’s true ROI and doing it in a way that doesn’t suffocate the creative dimension. Differentiation comes not from the numbers but from that creative aspect—how you change the game. The business model must allow for that.”
Suzanne D. Martin, senior director-strategy and operations, Motorola

“To build the picture of ISBM 2010, to remake our organization as necessary, to drive the research agenda we influence, to address the changing nature of business markets and help make them work better for all members of the value chain.”
Ralph Oliva, executive director, professor of marketing, Institute for the Study of Business Markets

“Getting the metrics right for our food business. Getting my golf handicap back down to 16.”
Marc Green, marketing communications manager, marketing communications and public relations, National Starch and Chemical Co.

“Our company just established its first global sales and marketing organization [three weeks ago]. My top priority is getting that off the ground, turning attention to the 50 countries we do business in.”
Greg Salerno, manager, advertising and public relations, BJ Services Co. USA

“Digging into new media and applying what is appropriate. We are starting to implement some of these things—blogs, virtual trade shows and social networking.”
Carol Kurimsky, VP-marketing, Ingram Micro

“Getting back on the bike. I’d like to do a ‘century’ again.”
Matt Preschern, VP-small and medium business and ecosystem, IBM Corp.

“Travel. I’m going to Italy next week.”
Sandra Zoratti, director of marketing, IBM Corp. .

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