Tracx launching new software for analyzing social media outreach

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Tel Aviv, Israel—Tracx, a social media management system, has launched a new content distribution and analytics module to help marketers measure the effectiveness of their social media outreach. The tracx system is designed to help marketers plan and execute campaigns, track social media conversations, handle reporting and measure return on investment. The new module helps marketers distribute content across Facebook, Twitter, YouTube and blogs. It also monitors conversations around the social Web. Tracx users include Bartle Bogle Hegarty, the Financial Times and Microsoft Corp.
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