Most trade magazine Web sites generating revenue

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Nearly 93% of trade publication Web sites generate revenue and nearly 41% of these Web sites are profitable, according to publications responding to a survey conducted by the American Business Media, New York, and completed in May. More than 95% of sites generated revenue from banners, while slightly more than 10% generated revenue through site subscription. Less than 11% of sites generated revenue from e-commerce. The survey was sent to 704 publications, 113 of which responded.
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