—Travelex, the world’s largest foreign exchange company, today launches its first U.S.-focused ad campaign, featuring tennis champion John McEnroe. The multimillion-dollar campaign was created by M&C Saatchi, New York
, and debuts during the U.S. Open Tennis Championship, being held in New York
from today through Sept. 11.
Print ads are running in publications including The Wall Street Journal, The New York Times and Financial Times. The effort also includes online, outdoor and direct.
The campaign is designed to raise awareness of Travelex’s services to customers in the commercial foreign exchange sector.