TV industry ad revenue falls 22.4%

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Chantilly, Va.—In a year characterized by a poor economy and shifting advertising budgets, the television industry was expected to end 2009 with a sales slide of 22.4% to $15.6 billion, according to media consultancy BIA/Kelsey.

TV sales will recover slowly, the company said, with revenue this year projected to reach $16.1 billion. Ad revenue is expected to climb to $16.4 billion by 2013, a level not seen since the mid-1990s.

While overall TV ad sales declined last year, TV revenue from online advertising grew 12% to $518 million. BIA/Kelsey projects that by 2013 sales from TV online outlets will reach $1 billion.

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