TV station ad sales forecast to fall 17.3%

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Chantilly, Va.—Television station ad revenue will fall 17.3% from its 2008 level to $16.6 billion this year, according to a report from media research company BIA Advisory Services.

After logging $20.1 billion in sales last year, the fall-off this year to a level not seen since 1995 will be followed by a slow recovery to about $17.5 billion by 2013, according to BIA’s “Investing in Television Market Report.” By contrast, mobile and Internet offerings of TV stations will enjoy a 19.7% annual growth rate in ad sales, to $1.1 billion by 2013, the report projected.

The report also found there were 45 TV station transactions worth a combined $453 million in this year’s first half, a slight increase over the same period last year but still “an anemic pace,” according to BIA.

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