Twitter bans third-party advertising

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San Francisco—Twitter this week adjusted the ground rules for posting sponsored tweets to the popular microblogging site, banning third-party advertisers from doing so. Sponsored tweets will be allowed only via the company's new Promoted Tweets ad platform, according to Twitter.

Rolled out in April, Promoted Tweets delivers clearly labeled, relevant ads, based on the context of the search items at the top of a user's Twitter search results. Participants so far include Bravo, Sony Pictures Entertainment, Starbucks and Virgin America.

Twitter will “prohibit any third party to inject paid tweets into a timeline on any service that leverages the Twitter API,” the company said in its corporate blog. Specifically citing ad networks, Twitter said the move to block ads that do not go through the Promoted Tweets platform was part of an effort to “preserve the unique user experience Twitter has created.”

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