Twitter launches keyword ad targeting

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San Francisco—Twitter has introduced keyword ad targeting, allowing advertisers to target their Promoted Tweet ads toward users based on the words they use in tweets or retweets. Users won't see any difference in their use of Twitter, and the new keyword-based ads will not be shown more frequently in timelines, Twitter said on its Advertising Blog. Users can still dismiss Promoted Tweets they don't find relevant, the company said. The service, available in the Twitter Ad Center and through the Twitter Ads API, supports 15 languages in all markets where Twitter serves ads as well as on mobile devices, the company said.
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