Twitter redesigns ad center reports

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San Francisco—Twitter has redesigned its ad center with improved campaign and expenditure reporting, performance metrics and campaign management. The ad center dashboard now reports all engagements received by Promoted Tweets ads, such as earned media from sharing. More detailed campaign reports are available, including how different targetable audience segments engage with Promoted Tweets and Promoted Account campaigns by device, gender, interest and location. If, for example, a brand sees strong engagement on a specific device, it can target that device or make edits to other campaigns directly from the analytics dashboard to maximize performance, Twitter said in a statement.
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