Twitter to show ads from companies users don't follow

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San Francisco—Twitter will expand its advertising program, to show ads from companies that are not being followed by users. The company already allows companies to send ads to their followers If a Twitter user is following one type of company within a particular vertical niche, Twitter may display an ad from a similar company within that industry. When implemented, toward the end of September, the new ad units will be displayed similarly to the current method, with promoted tweets highlighted in a user's timeline.
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