BtoB Twitter turns attention to 'pros': What that means By Rich Karpinski. Published on June 01, 2011. READ THIS NEXT BtoB Marketers: Are You Mobile Yet? THE CONVERSATION (add your response in the comments): What third-party Twitter clients do you use, and why? In this article: BtoB Rich Karpinski View all articles by this author Most Popular Why State Farm is skipping Super Bowl ad for TikTok play with Khaby Lame 4 factors that will shape TV advertising throughout 2023 Why we must recalibrate marketing expectations in 2023 WHAT TO READ NEXT BtoB Marketers: Are You Mobile Yet? An Innovative B2B Marketing Deal Forrester B-to-B Marketing Predictions: Customer Focus to Sharpen Oracle Pitches 'Power of One' for Marketing Cloud -- Using Its Own Marketing Cloud IBM Looks to Strengthen the CIO and CMO Connection CDW Rolls Out New Ads Featuring a Barista, a Class Clown and a Fanny-Pack Wearer Ally Financial Starts First Unified Brand Campaign Thomson Reuters Takes Over Grand Central Station