Tyco launches ad campaign

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Pembroke, Bermuda—Tyco International has launched a global print advertising campaign to raise awareness of the company and its businesses. The campaign was developed by Hill, Holliday, Connors, Cosmopulos, Boston, and has the tagline “A vital part of your world.” Print ads are running in publications including The Wall Street Journal, The New York Times, USA Today, Fortune, BusinessWeek and The International Herald Tribune.
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