Understand how b-to-b social media connects to your audience

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B-to-b social media is about connecting with prospects and customers, providing value to their businesses and tracking those interactions to leads and sales, says Jeffrey L. Cohen on the Social Media B2B blog. In this post, he addresses these issues in turn with multiple links, starting with click attribution and going on to an examination of changing demographics of target audiences, addressing prospects' expectations and a review of the Facebook Brand Pages of AutoCAD and its new Timeline format, which Cohen sees as a model for connecting effectively with fans.
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