Unica announces Internet Marketing Alliance Program

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Waltham, Mass.—Unica Corp., an enterprise marketing management software company, announced it has established the Internet Marketing Alliance Program to provide customers with integrated online marketing solutions. Alliance members are 24/7 Real Media,, Efficient Frontier and Performics. Unica said the integration will enable marketers to view and access complete search marketing data through Unica’s Web analytics solution and enhance the effectiveness of heir search marketing with offline response and conversion data.

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