Unica extends Affinium Web analytics capabilities

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Waltham, Mass.—Unica Corp. Tuesday announced new features that extend the role-based capabilities of its Web analytics solution, Affinium NetInsight.

The updated Affinium enables users to access both sampled and full data set reporting modes. Using the sample reporting mode, users can streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators and visitor behavior, according to the company.

Other new capabilities include enhancements to dashboards, interactive visualizations for geo-reporting, and new functionality for embedding analytics in external applications or portals.

—Christopher Hosford

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