Unica-FloNetwork alliance unveiled at DMA show

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Las Vegas--Unica Corp. and FloNetwork Inc. said Monday that they have formed a strategic alliance to integrate their customer relationship management (CRM) and e-marketing services, and ®MDNM¯sell them jointly to clients. The deal, announced at the Direct Marketing Association's NCDM Summer 2000 trade show, Las Vegas, is the latest example of a CRM vendor joining forces with an e-marketing service. Earlier this month, Chordiant Software Inc. linked with MarketFirst in a similar deal. The idea behind these agreements is to mesh online marketing campaigns with all the ways a company can respond to an individualized offer, including e-mail, unique Web pages, call centers and sales force calls. Unica, Lincoln, Mass., and FloNetwork, New York, said they expect to have all the integration work done by the end of 2000.
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