Unica releases new version of enterprise marketing management software

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Waltham, Mass.—Unica Corp. announced Wednesday it has released Affinium 7, an enhanced version of its marketing management software suite. The new version includes a “marketing system of record” designed to enable marketing executives to view customer behavior across several channels and segments from one location and use that information to manage and measure marketing campaigns. Specifically, the new capabilities include: dynamic, scaleable offer management; flexible response tracking; user-definable reporting; resource management; and integrated Web analytics.

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