Unified Social acquires Facebook analytics platform PageLever

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New York—Social marketing company United Social has acquired PageLever Inc., which focuses on analytics and management of Facebook pages created by companies. Financial terms of the deal were not disclosed. Unified Social's platform helps manage paid social campaigns across such platforms as Facebook, LinkedIn, Twitter and YouTube, and analyzes earned media value generated by the social actions taken after exposure to an ad. The acquisition will provide Unified Social with an end-to-end platform for social marketing insights, social audience engagement and social advertising, Unified Social said in a statement.
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