United Airlines launches ad campaign

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Chicago--UAL Corp.’s United Airlines Thursday launched an ad campaign built around its new “Fly Three, Fly Free” promotion aimed at business travelers.

The print campaign will appear in The New York Times, The Wall Street Journal and USA Today.

Print ads will also appear in newspapers in United’s five hub cities--Chicago, Denver, San Francisco, Los Angeles and Washington, D.C.--as well as key non-hub markets San Jose, Boston and Seattle.

The campaign, which was created by Fallon Worldwide, appears to confirm a shift in strategy by the troubled airline to court the lucrative business travel market.

“The competition for today’s business traveler has never been more significant,” John Tague, United's exec VP-customer, said in a statement.

--Sean Callahan

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