Unnecessary ‘SEO articles’

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Wednesday’s post on the “Traffick” blog delved into why so-called ‘SEO articles’—stories stuffed with keywords and designed to lure search engine traffic—don’t really work. In the entry, guest blogger Jill Whalen explains why an article about the history of “Product Part A” isn’t as valuable as a well-designed page that simply gives potential customers the product information they need to do their jobs. “If you were looking to buy Product Part A, which page would you rather find in Google?” Whalen asks. “The one with the product part information, the price, choice of color/size, information on how to purchase it, and an ‘add to shopping cart’ button? Or the one that tells you the history of said product part?”
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