UPS expands relationship with CBS Sports, NCAA

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Atlanta—United Parcel Service of America has expanded its longstanding advertising relationship with CBS Sports and the NCAA to become the official logistics partner of the NCAA.

Under the partnership, UPS will have category-exclusive marketing and promotional rights, as well as opportunities for customer and employee hospitality events at 88 NCAA national championships covering 23 sports.

UPS has been an advertiser on NCAA men’s basketball games since 2001. The new relationship extends to sports such as men’s and women’s ice hockey, baseball, softball and lacrosse.

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