UPS launches 'Brown' campaign

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Atlanta--United Parcel Service of America Inc. launched the largest ad campaign in its 95-year history, with the tagline "What can brown do for you?" The print and TV campaign was developed by The Martin Agency, and is designed to extend the UPS brand across new lines of businesses, including supply chain, technology and financial services. The TV ads will debut during the opening ceremony of the Winter Olympics. The media buy is approximately $45 million.
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