'USA Today' debuts redesigns of print, Web and mobile products

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McLean, Va.—Gannett Co.'s USA Today has rolled out new designs for its newspaper, website and mobile apps. The redesigned newspaper is available now, while the beta site will be introduced this weekend, with a full launch later this fall. USA Today's new logo—a large circle in colors corresponding to the publication's news sections—is an infographic that changes with the news. The look and functionality of all of the brand's digital platforms—including the website, Facebook apps and mobile apps—have also been overhauled, with bigger images and more graphics. In the six-month period ended March 25, the average weekday circulation of USA Today's print and digital editions was 1.8 million, relatively flat from the year-earlier period, according to the Audit Bureau of Circulations. “We are making a real investment in USA Today, and putting a major focus on reinvigorating the value of print media while introducing new digital products,” said Larry Kramer, the newspaper's president-publisher, in a statement.
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