USPS issues final, more-inclusive ‘summer sale’ guidelines

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Washington, D.C.—The U.S. Postal Service has finalized its plans for a “summer sale” on commercial direct mail, offering discounts on increased volumes of bulk mail and opening up the program to previously excluded companies.

The USPS’ final rule provides for a discount of 30% on that portion of standard mail letters and flats mailed from July 1 to Sept. 30, 2009, that is above an individual company’s determined average.

To be eligible, companies must have mailed more than 1 million pieces between Oct. 1, 2007, and March 31, 2008. A “threshold” based on an average of mailed pieces over the following year then will be applied to the company’s increased summer volume, to determine the discount.

Mailers will pay full postage during the summer. After Oct. 31, the USPS will determine the rebate each mailer is due and credit that amount to the mailer’s permit account before Dec. 31.

In addition, the Postal Service is opening up the “summer sale” program to mailers participating in other USPS volume-incentive programs, which previously were excluded from the summer deal. This would include saturation mailers taking advantage of a program announced this spring, giving them credits on brand-new volumes ranging from 2.2 cents to 4 cents per piece. That program runs from May 11, 2009, to May 10, 2010.

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