The program, to run throughout 2011, will rebate 22% of regular saturation-mail postage, and 12% of regular high-density mail postage, on all mail pieces that exceed 2010 volume by 5%.
Saturation-mail addresses 90% of residential addresses within a carrier route, or 75% of both residences and businesses. High-density mailings target at least 125 addresses in a carrier route. Both methods already offer savings over first-class and standard mail rates.
The Postal Service currently is the midst of its second “Summer Sale,” running through Sept. 30 and providing a 30% rebate on boosted standard-mail letters and flats volume. Last year’s inaugural summer program boosted standard-mail volume, used most often in direct mail campaigns, by 1 billion pieces, according to USPS.