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Company: Verint, Melville, N.Y.
Agency: N/A
Market: IT, business intelligence
Quick Chase: Verint's banner stating “Rethinking contact center operations isn't particularly glamorous” smartly sets up the heart of the matter that rolls out in the next banner: “Until it boosts revenue generated in the call center by 50%.” Citing a specific percentage of savings is a powerful way to promise a reward. Verint, a maker of software and hardware for business intelligence and other markets, backs up the promise on its landing page with a case history of Rogers Communications. The Canadian communications and media company reduced its call center costs by $180 million a year while increasing customer satisfaction by 30% thanks to Verint's help. It's a compelling, credible story that reinforces Verint's promise.
Clue: Dominating the landing page is a registration form. We'd prefer to see the strong case history take the leading role, as it will encourage more registrants.
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