Vertical content behind eFront drive

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Irvine, Calif.--eFront Media Inc. announced its official launch as an Internet media company focused on delivering content of interest to targeted vertical business groups. The Irvine, Calif.-based Internet start-up features 14 vertical channels, including application service providers (ASPs), e-business, Webmasters and directories. eFront says its goal is to reach 200 million page views by the end of March. The company has been operating in stealth mode for some time and already claims 120 million monthly page views. The official launch means eFront will begin to aggressively market its service and build beyond its core group of 14 channels.
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