As the economy shows signs of a sluggish recovery, savvy marketers are seeking effective, cost-efficient ways to reach the largest audience possible. Virtual events are increasingly filling this role. Even more than an in-person event, a virtual event can provide in-depth marketing data, because the activities and participants can be tracked and evaluated. Virtual events can be engaging, educational, and even fun for the attendee. We'll look at how to create a theme that's right for your audience, plan a dynamic look-and-feel, create promotions that attract huge audiences, and create content that encourages users to participate.