Visa launches interactive mobile ads

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San Francisco—Visa Inc. this week debuted a new series of interactive rich media ads for mobile devices as part of its #MyFootballFantasy campaign. The campaign is designed to promote Visa's sponsorship of the NFL and lets fan share their NFL fantasies through social media. One mobile ad, called “Shake,” allows users to shake their mobile devices in order to view previously submitted football fantasies, and invites users to share their own NFL fantasies through social media. The budget for the campaign, which also includes TV, was not disclosed. The campaign was created by BBDO Worlewide, New York.
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