Vision Critical releases brand equity assessment platform

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New York—Vision Critical, a provider of community software and services, has released its Brand Equity Relationship Assessment platform in partnership with business intelligence provider MicroStrategy and predictive analytics provider Applied Predictive Technologies. The platform is designed to help businesses understand how decisions about pricing, communications and service affect their brands, the company said. Users can test brand strategies, messaging and other concepts before going to market, and also use tools and tracking to monitor relationships with new customers. The Brand Equity Relationship Assessment platform evaluates more than 4,000 brands in 200 categories, with 1 million consumer participants.
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