The voice of fame

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In a post Friday on the Beyond Madison Avenue blog, Mike Zuckerman questions the necessity of celebrity voice-overs, such as Kiefer Sutherland has done for Bank of America. Zuckerman writes there are only three reasons for using a celebrity, “They are as follows: one, celebrity use makes the agency creative(s) feel awesome; two, they make the client feel awesome; and three, they make the consumer feel reassured as to the quality and/or trustworthiness and/or value of the product the celeb is hawking.”
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