VSS projects total communications spending will top $1 trillion next year

Published on .

New York—Total U.S. communications spending will exceed $1 trillion for the first time in 2008 and reach $1.222 trillion by 2011, according to Veronis Suhler Stevenson’s Communications Industry Forecast 2007-2011. The report examines advertising, marketing services, institutional end-user and consumer end-user spending. This year, total communications spending will reach $941.44 billion, up 6.4% over spending last year, the report projects. Last year, spending on traditional advertising grew only 2.4% to $183.21 billion, while spending on alternative advertising, including Internet, mobile, videogames and digital out-of-home, grew 36.6% to $26.53 billion. VSS also projects that Internet ad spending will reach $61.98 billion by 2011, surpassing newspaper ad spending.
Most Popular
In this article: