Wachovia Wealth Management launches first major ad campaign

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Winston-Salem, N.C.--Wachovia Wealth Management, one of the largest wealth managers in the U.S., Tuesday launched its first major advertising campaign to promote the new brand that was created through the merger of First Union Corp. and Wachovia Corp. in 2001. The campaign, “Uncommon Wisdom," features a print ad showing a stained glass window with the headline, "What can a stained glass window teach us about managing assets?" The answer: "Sometimes you have to step back to see the whole picture." Print ads are running in Forbes, Fortune and regional publications. The campaign was created by Mullen, Wachovia's advertising agency of record.
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