New York—The Wall Street Journal has launched an original digital video documentary series for its WSJ Live platform called “WSJ Startup of the Year.” The series marks WSJ Live's biggest foray into original video content programming. It will feature 24 startups, chosen by Journal editors from among more than 500 applicants, as they work with coaches to build their businesses. The group will be whittled down to one finalist company, which will be named WSJ Startup of the Year in November. More than 40 global business leaders and entrepreneurs have been paired with the startup teams. These mentors include Autodesk President-CEO Carl Bass, General Electric Co. CMO Beth Comstock, Google Director of Engineering Ray Kurzweil and Virgin Group founder Richard Branson. A mobile-optimized interactive platform was built on WSJ.com exclusively for the project. It provides individual pages for each mentor and startup as well as a Twitter feed from participants. Content will be updated daily.