'Wall Street Journal' to launch branding campaign

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New York—Dow Jones & Co.'s The Wall Street Journal Thursday announced a branding campaign that uses the tagline, "Live in the Know." The campaign will debut next Monday and will feature ads in print, online, and on broadcast and cable television.

The campaign was created by mcgarrybowen.

"The campaign highlights the breadth and deeper understanding readers get every day only from reading the Journal. We want to invite new readers to discover the diverse coverage The Wall Street Journal delivers, from business news, world news and politics, to more personal topics such as wellness, personal finance and leisure pursuits," Jim Richardson, VP-brand marketing for the Journal, said in a statement.

In other news, The Wall Street Journal Radio Network this week launched a new interactive widget for its affiliate radio station Web sites. The widget displays continually updated content from the WSJ Radio Network and other Dow Jones sources.

"The Wall Street Journal Radio Network is dedicated to creating innovative ways for our affiliates to disseminate business news and enhance interaction with their users," Nancy Abramson, executive director of the WSJ Radio Network, said in a statement.

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