‘Wall Street Journal Office Network’ expands to elevators; Captivate moves into new venues through Suburban Network

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New York—The Wall Street Journal Office Network has expanded beyond the lobbies and common areas of office buildings to include elevators.

The WSJ Office Network, which Dow Jones & Co. and Office Media Network introduced last year, delivers business news, information and customized property announcements to office buildings on flat-panel LCD screens.

Jim Harris, CEO of Office Media Network, said the addition of elevators to the WSJ Office Network was driven by demand from building owners nationwide. “Now, we can sell that many more impressions to advertisers,” he said.

Harris said it was too soon to tell how many buildings would add the WSJ Office Network. “We expect to have a pretty good footprint,” Harris said. Meanwhile, Gannett Co.’s Captivate Network Tuesday rolled out plans to expand its digital video screens beyond its core base of elevators in high-rise office buildings in major markets to also include low-rise buildings and office parks in key suburban areas. The new Captivate Suburban Network will feature digital video screens in lobby areas and wall spaces situated between elevator banks.

—Matthew Schwartz

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