Under the reorganization, all regional sales managers will take on responsibility for integrated ad sales.
The integration combines the print Journal, Wall Street Journal Digital Network (including Barronâ€™s Online, MarketWatch.com and WSJ.com) and the international sales and marketing staffs into a single operation.
The reorganization comes four months after media veteran Michael Rooney was named to the newly created position of chief revenue officer at Dow Jones & Co.
â€śWhen advertisers buy across the Journal franchise, they spend an average of 20% more across our print and online products,â€ť Rooney said in a news release. â€śWith our new advertising sales structure, we expect to fully serve our clientsâ€™ needs by capitalizing on our strengths across multiple platforms. Our new structure allows advertisers to work with us in either traditional or integrated ways.â€ť