Warc Global Marketing Index improves

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London—Global marketing budgets showed positive growth this month, according to the Warc Global Marketing Index. The index, created by media and research company Warc in conjunction with World Economics, improved to 53.7 this month, up from 51.5 in March, indicating growth in all three markets covered: Americas, Asia Pacific and Europe. The index gauges the sentiment of marketing conditions among 1,295 marketers in the Americas, Asia Pacific and Europe. A score of 50 represents neutral. Anything below 50 is negative, and anything above 50 is positive growth. Europe was above 50 (at 50.4) for the first time since the index launched in November. “The second quarter of the year has started positively, with European budgets marking a reading of above 50 for the first time,” said Suzy Young, data editor at Warc, in a statement. “That said, it remains to be seen whether or not this optimism will continue over the months to come, given the current economic conditions."
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