Four ways to integrate social media into marketing plans

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B-to-b marketers have long known that to succeed with social marketing they can't view it as a standalone campaign or tactic, but must integrate social media into their marketing plans, says Jeffrey L. Cohen on the Social Media B2B blog. Here, Cohen offers four suggestions for doing just that, including having a website that supports your social campaign, adding support for traditional advertising, “socializing” your email and taking an equally socialized approach to building your prospect list.
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